![]() ![]() Here, we can spot emerging trends to get ahead of, using our current trends’ intel (above) to inform our efforts. And with net sentiment tracked in tandem, brands quickly get to the bottom of any fluctuation worthy of further investigation.įor example, Bridge Organic restaurant’s #IAmOrganified was winning at the brand awareness game on Dec 6, 2021:īut that’s not all, as an overarching view of the space, with conversational clusters grouped for real-time analysis, is equally valuable – potentially more so. With a click, brands can see whether a spike in mention volume was due to a new marketing campaign that’s really resonating – or something else entirely. They then isolate Twitter conversation around this topic for a snapshot of the conversation volume and its associated sentiment, on any given day:īrands can then dig into their Twitter trends search to see what was being discussed specifically on the days that experience noticeable increases or declines in sentiment or mentions. In NetBase Quid ®, brands and agencies create a topic search around their brand, category or an event. And assuming you’ve carefully curated your brand’s presence on Twitter, the “For you” tab will offer additional relevant insight: One can start with a location-based exploration of trending conversations. ![]() Understanding the hashtags popular right now lends context to a more in-depth exploration of the space. Your Twitter trends search begins with an exploration of the hashtags taking over your category, but that’s far from the end. How do brands perform a Twitter trends search to find these waves? That’s next. This makes it important to identify trends early and track them over time, as brands can miss out on that under the surface purchase intent if they aren’t listening closely! And even when they aren’t actively jumping out of their seats, that enthusiasm about the trend remains. Hesitant and faulting at first, but picks up energy and enthusiasm in waves that can pop up at any time. Twitter trends are born in stages, and if visualized, would look like the beginning phases of a fan-created wave at a football stadium. We’ll get to that in just a bit when we discuss how brands participate in Twitter trends. ![]() Hashtags create an easy way to manage and follow conversations online, and they also offer savvy brands endless supplies of promotional juice when approached strategically. And getting this right is essential anywhere online, but it’s particularly critical on Twitter, as it’s the birthplace of our current hashtag usage online. But the trick – and the place where many fail, is using hashtags in a way that isn’t forced. This is key intel to have – and straight from the hashtag horse’s mouth, so you can trust that they know what they’re talking about.Īdding hashtags to your brand strategy offers a great way to connect and engage with relevant audiences. We’ll also explore Twitter’s third annual report, The Conversation: Twitter Trends 2022, as it details the top trends from January 2020 through December 2021. And in this post, we’ll share how to optimize your Twitter trends search to explore hashtags, find emerging trends and participate in a way that really moves that marketing needle! Understanding the top twitter trends helps brands message out in a way that resonates with consumers. ![]()
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